![]() ![]() ![]() Speak clearly and try to speak slower than you think is right. Make the editor’s life easier and speak in sound bites – keep to short sentences, with each one making a single point, if possible.Īnd don’t be afraid to pause slightly between each one. The longer you talk in long sentences, the harder it is for an editor to pick out a good sound bite for the final cut. The rules of the sound bite Keep it short and clear – and make your point They do not happen by accident – they are not usually the work of the editor – and speaking in sound bites certainly is a powerful and compelling art to learn. Sound bites work the opposite way – they get the message across clearly, succinctly and make the speaker look authoritative. Indeed, cutting someone off mid-sentence on a video is an old interview technique that works well to make the interviewee look bad). It’s a distraction from what they actually did say. It looks unprepared, unprofessional and the viewer is left wondering what else they were about to say. We’ve all seen the news reports where the person being interviewed carries on too long and they get cut off mid-sentence. They are easy for video editors to use when compiling the finished video later on. The power of the sound bite is in being short and self-contained. From interviews to brand videos, press releases, speeches and property videos. Sound bites are great to use on videos, live streams and anywhere else you are speaking and being recorded. They are short, simple and, for clarity, ideally carry one message. The art of the sound bite is a useful skill to acquire, as in video or even printed content, they can grab the viewer/reader attention in a way that longer sentences never will. Sound bites are short, succinct statements which stand alone and encapsulate a thought, idea or message into one or two brief sentences. Waynesville, NC USA: Association for the Advancement of Computing in Education (AACE).Sound bites. Willis (Eds.), Proceedings of SITE 1997-Society for Information Technology & Teacher Education International Conference (pp. Semiotics as a Socio-cultural Tool for a “Soundbyte and Software” Society. Vygotsky’s research has presented opportunities to approach individual mental processes as determined by one’s historically developed activity, both on a physical level, through labor, and on a mental level, through the use of “psychological tools” (Wertsch, 1985). ![]() He did so using the tools of those activities: symbols (Davydov and Radzikhovskii, 1985). Vygotsky’s observations were unique because he crossed over professional disciplines of psychology, philosophy, and sociology to explore a key component of the mind, consciousness via the mind’s activity functions. The thawing of relations with the former Soviet Union has unearthed the works of psychologist Lev Vygotsky. Ironically, philosophers and psychologists have made similar observations over the centuries, but their words have often remained buried in the discourses of their respective disciplines. Winston Churchill once said “The empires of the future will be the empires of the mind” (Toffler, 1990, p. Society for Information Technology & Teacher Education International Conference, 1997 ISBN 978-1-88 ![]()
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